A Financial Advisory Firm Built for You
Transparent fees. Comprehensive planning. Evidence-based investing.
What Makes White Coat Planning Different?
Our focus is on helping you make better decisions across every area of your financial life. We create a comprehensive, evolving financial plan that integrates income, spending, debt, insurance, investments, and taxes because it's impossible to give good advice or manage investments without understanding your goals and personal situation.
The financial industry is built around managing money...
Most advisory firms use an Assets Under Management (AUM) model, where they charge a percentage of your portfolio — typically 1% per year. This model allows advisors to get rich off their clients’ success.
The AUM Trap:
Invest $1 million with a 1% AUM advisor and you'll pay $10,000 per year. As your portfolio grows to $5 million, you'll pay $50,000 per year — even though the work required doesn't increase by 5x.
We don't think that's fair
That’s why we offer flat-fee financial planning with ongoing monthly support. You pay for expertise and advice, not the size of your portfolio. Higher assets shouldn’t mean a higher price tag.
Increased Wealth with Our Flat fees vs. 1% AUM
The Compound Effect: A client with a household income of $400,000, maintaining a 20% savings rate, and starting with a $1 million portfolio would build over $1.5 million of additional wealth after 25 years and almost $2.5 million of additional wealth after 30 years under our flat fee model compared to a traditional advisor charging a 1% AUM fee.
*Assumes investment returns of 6% after inflation with 2% inflation impacting both household income and expenses. Values are in today's dollars.
Why Choose White Coat Planning?
Most financial advisory firms are built around increasing the assets they manage, not delivering great financial advice.
White Coat Planning Is Different
We believe in fair, transparent fees that reflect the value of advice, not the dollars in your portfolio.
White Coat Planning is rooted in the principles of The White Coat Investor, shaped by decades of working with hundreds of thousands of high-income professionals.
We help you understand and take control of your financial life, reinforcing the habits and discipline that lead to long-term success.
The real impact of good financial planning shows up outside your portfolio. It's time to build a life that reflects your hard work — one with abundance, stability, and choice. Because after everything you've sacrificed, you've earned it.
From the Founders
Built on principles of integrity, transparency, and putting clients first.
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Dr. Jim Dahle
Emergency Physician and founder of The White Coat Investor
“Early in my career, I had multiple run-ins with financial professionals who put their own incentives ahead of my best interests. Those experiences pushed me to become financially literate, and in 2011 led me to start The White Coat Investor to help high-income professionals build wealth without being taken advantage of.
For too long, the financial services industry has been in the business of transferring money from the pockets of its clients into its own accounts, often by gathering assets in order to charge commissions and expensive management fees.
Our goal with White Coat Planning is simple: Fix the financial advice industry by building an advisory firm the way it should be built. That means low, transparent fees, comprehensive financial planning, and evidence-based investing practices.
You deserve advice that puts you first.
At White Coat Planning, you will get good advice at a fair price.”
“My life has been shaped by the words of Luke 12:48: 'To whom much is given, much is required.' That principle has guided my approach to leadership, business, and service.
Growing up, my family experienced significant instability. I lived in more than 30 homes as a child, which gave me an early and personal understanding of how deeply financial decisions impact families, security, and long-term opportunity. Those experiences instilled a conviction that financial systems should serve people, not exploit them.
Early on in my real estate career, I saw how thoughtful guidance, ethical decision-making, and disciplined execution could change lives in meaningful ways.
White Coat Planning was built on that same foundation. We believe financial advice should be aligned with the client’s best interests, charge low and transparent fees, and be focused on long-term outcomes.
At its core, this firm exists to do what financial advice should have done all along. Serve clients well. Put people first. And help families build secure, meaningful lives.”
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Don Wenner
Founder & CEO of DLP Capital
Meet the White Coat Planning Team
- University of Utah, Master of Accountancy (MAcc)
- Westminster University, B.A. in Accounting
- Certified Student Loan Professional® (CSLP®)
Andrew is the Lead Student Loan Planner with White Coat Planning, following the acquisition of StudentLoanAdvice.com. He previously co-founded StudentLoanAdvice.com with The White Coat Investor and has personally advised more than 3,000 households on navigating complex student loan decisions. Andrew specializes in helping borrowers evaluate repayment strategies within the broader context of tax planning, investing, and long-term wealth building. His approach combines technical precision with practical implementation.
Outside of work, Andrew describes himself as a student loan nerd and aspiring triathlete. He enjoys golfing, mountain biking, skiing, and spending time with his wife and three children.
Andrew's best financial advice: Take advantage of compound interest, the eighth wonder of the world.
- Iowa State University – Master of Family and Consumer Sciences in Financial Planning (MFCS), B.S in Marketing
- CERTIFIED FINANCIAL PLANNER® (CFP®)
- Certified Student Loan Professional® (CSLP®)
Cole is a Lead Planner with White Coat Planning. Previously, Cole worked as a client portfolio manager, directly managing over $315 million in assets and developing deep understanding of portfolio construction and fiduciary investment management. He enjoys working with physicians and other high-income professionals to navigate complex financial circumstances and make informed, confident financial decisions. He specializes in building comprehensive plans that integrate investment management and long-term wealth planning.
Outside of work, Cole enjoys spending time with his wife, Mary Kate, a hematology/oncology fellow, and their son, Brooks. He also keeps busy through travel, sports, and following his beloved Houston Astros.
Cole's best financial advice: The biggest edge there is in personal finance is having a plan for your next dollar.
- University of Illinois at Urbana Champaign – Master of Business Administration (MBA), Master of Education (MEd)
- Yale School of Management – Executive Education in Investment Management
- CERTIFIED FINANCIAL PLANNER® (CFP®)
- Certified Student Loan Professional® (CSLP®)
- Certified Investment Management Analyst® (CIMA®)
- Retirement Income Certified Professional® (RICP®)
- Chartered Financial Consultant® (ChFC®)
- Chartered Life Underwriter® (CLU®)
Daniel is a Lead Planner with White Coat Planning. After a decade in corporate strategy and seven years in private banking, he joined the WCP team with the goal to provide objective, holistic planning that is valued by the WCI community. Daniel understands firsthand the financial complexities for families in academia and clinical medicine and is dedicated to helping medical and high-income professionals build wealth through disciplined, evidence-based strategies. He specializes in preserving high clinical earnings through durable strategies that provide a unified financial plan.
A Nashville resident, Daniel is married with two daughters. He and his wife are proud "Double Yale" parents, with their elder daughter now working in New York and their younger one headed to Yale this fall. Outside of work, Daniel enjoys hiking in the mountains with his family.
Daniel's best financial advice: Focus on what you can control. Keep fees low, manage taxes intentionally, and save consistently so that your career success becomes lifelong flexibility.
- Brown University – B.A. in History and Economics
- CERTIFIED FINANCIAL PLANNER® (CFP®) – Candidate
- Certified Student Loan Professional® (CSLP®)
Jacqueline is an Associate Planner with White Coat Planning. She made the pivot to financial planning after seven years in investment banking, where she advised institutional and corporate clients on large-scale transactions across fixed income trading and commodities capital markets. With a passion for personal finance, she is well-aware of the complexities high earners face and enjoys helping clients understand their present financial circumstances to optimize for long-term financial independence.
Outside of work, she is an avid tennis player, hobby sustainable farmer, and U.S. history buff. She hopes to visit Katmai National Park to see the bears in the near future.
Jacqueline's best financial advice: Put every dollar to work so you can enjoy the fruits of your labor with ease and confidence.
- Brigham Young University – Idaho, B.A. in Business Management
- CERTIFIED FINANCIAL PLANNER® (CFP®)
- Certified Student Loan Professional® (CSLP®)
- Retirement Income Certified Professional® (RICP®)
- Chartered Special Needs Consultant® (ChSNC®)
Meredith is a Lead Planner with White Coat Planning. Meredith has an extensive background in the insurance industry, where she worked closely with retirees on Medicare planning, Social Security analysis, and long-term care protections. She is passionate about helping individuals piece together the puzzle of their financial roadmap. She strives to empower clients to fully understand their financial decisions and move forward with confidence and security, knowing that this work can bring peace of mind to other aspects of clients' lives as well.
Outside of work, Meredith is active in her community and enjoys time with her family, reading memoirs, playing tennis, and enjoying the great outdoors.
Meredith's best financial advice: Just as stocks pay dividends, so do our memories. Start investing early in your financial goals and in life experiences. Memory dividends will pay you for the rest of your life.
- University of the Incarnate Word – B.S. in Engineering Management
- CERTIFIED FINANCIAL PLANNER® (CFP®)
- Certified Student Loan Professional® (CSLP®)
Robbie is a Lead Financial Planner with White Coat Planning. Prior to joining WCP, Robbie spent two years at Candidly, helping thousands of borrowers navigate and optimize their student loan repayment strategies. He has spent his career helping individuals and families navigate complex financial decisions, including student loan strategy, investment planning, and long-term wealth accumulation.
Outside of work, Robbie enjoys swimming, skiing, and spending time with his wife and their two cats.
Robbie's best financial advice: You can borrow for college, but you can't borrow for your retirement.
- Oregon Health & Science University – Doctor of Medicine in Dentistry (DMD)
- University of Utah – B.S. in Interpersonal Communication
- Doctor of Dental Medicine (DMD)
- CERTIFIED FINANCIAL PLANNER® (CFP®)
- Certified Student Loan Professional® (CSLP®)
Tyler is President of Financial Planning at White Coat Planning. After reading The White Coat Investor in the months following dental school, he discovered an unbeknownst passion for personal finance. He spent a decade practicing as a public health dentist in underserved communities before pursuing this passion full-time and transitioning to a career in financial planning. He is now honored to serve as President of Financial Planning at White Coat Planning, where he is dedicated to bringing Dr. Dahle's vision of the ideal financial planning firm to life.
Tyler lives in Salt Lake City with his wife and three daughters. As a family, they enjoy exploring the mountains and red rock landscapes of the Intermountain West and skiing whenever possible.
Tyler's best financial advice: Do not save what is left after spending, but spend what is left after saving.
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Your Financial Future?
No obligation. No sales pressure. Just honest conversation.
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